Research

TRA and our overseas partner Corporate Research Associates Inc. (CRA) provide a new perspective on Bermuda trends, market situations and public opinion. We believe that information is only valuable when turned into knowledge, but that knowledge can only direct business when transformed into strategy.

We use a variety of primary and secondary research tools, including advanced analytical techniques to turn information into knowledge. As intelligent marketers we recognise that information alone is not enough to win and keep customers.

We develop strategic partnerships with our clients, taking the time to fully understand the dynamics of their business so that we can help them develop marketing and communications strategies to bring tangible results.